YouTube is jumping on the NFT bandwagon — here’s why

Web 3.0, an internet revolution that runs on blockchain-based technology, is threatening to take over the World Wide Web with cryptocurrencies and non-fungible tokens (NFTs) in tow — and YouTube is preparing for that takeover.

YouTube CEO Susan Wojcicki published a letter on the platform’s official blog addressing its priorities in regards to YouTube’s future roadmap. The Google-owned, video-streaming platform said that it has its eyes set on NFTs, hinting that the move could benefit creators seeking new avenues to monetize their content.

YouTube has NFTs in its crosshairs

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